Here’s our OnDemand masterclasses…
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Influence 360
Nicole Utzinger, our Training Director and resident Influence expert, brings a wealth of expertise to this masterclass, as she delves into the science and psychology behind the art of influence, offering a powerful blend of insights and actionable strategies. You’ll gain practical tips, proven techniques, and best practices that you can apply immediately, helping you influence effectively with confidence and clarity. Whether you're navigating a high-stakes conversation or leading a team, this session will equip you with the skills and mindset to influence in every direction (360 degrees), even in the most challenging situations.
Chapter 1: Psychology of Influence
Chapter 2: Confidence and Gravitas
Chapter 3: The Holistic Approach
Chapter 4: Making it happen
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AIConfident
Tim Cook, former Deputy Head, Office for Artificial Intelligence at The UK Government, Academy Associate and founder of AIConfident, takes you through a 6 chapter masterclass in AI, helping you understand everything you ever needed to know about AI and everything you need to be able to work intelligently and co intelligently with AI tools, building on your own expertise at the centre. Tim guides you through how to build your own AI team around you, so you can be more effective at the things you are humanly great at.
Chapter 1: Understanding AI
Chapter 2: Experimenting with AI
Chapter 3: Making AI work for you
Chapter 4: AI Examples
Chapter 5: Other users of AI
Chapter 6: Advanced AI models
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Inclusive Language
Charlotte Butler, also an Associate with The Academy and founder of AltogetherDifferent, specialises in building empathy for diversity, equity and inclusion in workplaces. Charlotte helps you navigate the complex language of inclusive communications, ensuring what you write and how you speak resonates with audiences in a fully inclusive way. Charlotte’s immersive and innovative approach will provide ‘active ingredients’ that create meaningful change in workplaces, fast.
Chapter 1: The RESPECT model
Chapter 2: Race and ethnicity
Chapter 3: LGBTQIA+ unpacked
Chapter 4: Rules of thumb for LGBTQIA+
Chapter 5: Gender identity
Chapter 6: Trans & non-binary
Chapter 7: Adapting for neurodivergence
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AI Storytelling
The Academy’s digital guru, Tony Stewart, specialising in digital employee experiences. He’ll share how to harness AI tools to transform your storytelling and corporate comms; helping you craft clearer, more engaging messages that results in the impact and behavioural change you need. Practical guidance, hands-on tips, and creative ideas will ensure AI works for you.
Chapter 1: The power of storytelling
Chapter 2: Storytelling in business
Chapter 3: Applying AI to storytelling
Chapter 4: Using AI to structure and refine your story
Chapter 5: Adapting to different audiences and tone
Chapter 6: AI support for complex comms
Chapter 7: Progressive prompts and a fellow thinker approach
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Sustainability – the business driver of your comms strategy
Strategic communications specialist and Academy Associate Natasha Plowman delivers a masterclass on communicating sustainable change, managing issues and tackling the thorny topics that we see for businesses in today’s world.
She’ll be giving you the tools you need so you can communicate with impact and influence, through the lens of sustainability.
Module 1 (three parts);
Part 1: Audience first
Part 2: Know, think, feel, do
Part 3: The interest influence matrix
Module 2: Influencing the risk register
Module 3: Understanding opportunity - growth and revenue
Module 4: Bringing it all together
Frequently Asked Questions
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Frequently Asked Questions *
How much does each masterclass cost?
Each masterclass costs £75 plus any relevant taxes.
Who are the masterclasses suitable for?
These masterclasses are designed for communication professionals, as well as individuals wishing to enhance their communication skills in the specific topics covered. There are no pre-requisites nor required pre-reading, making the masterclass accessible to participants at all levels.
How long does the course take to complete?
The course is self-paced, and can be completed in 1 day, a week or any time frame, depending on your schedule. The length of the video content is between 30 and 70 minutes and varies with each masterclass. You will need time between the video chapters or modules for additional reading, reflection and practical work.
Is there a time limit for completing the course?
No, there is no time limit as we believe this course is designed to enable you to learn at your own pace, then repeat any elements as needed.
Is the course entirely online?
Yes, all modules are only accessible online, via the links above.
Are there any prerequisites?
No prior experience is required; just motivation and a willingness to develop through learning and reflection.
Will I receive a certificate?
Yes, on completion of each masterclass you can download a certificate of completion from our website.
How do I access the course materials?
Upon payment of the membership for that masterclass, you'll gain immediate access to the content.
Can I interact with instructors or other learners?
No, this is an online self learning masterclass designed to allow you to learn at your own pace. We have designed the content to feel interactive but it is also designed as a self learning masterclass.
What if I have technical issues?
A support team is available via email to assist with any technical difficulties. Use the contact details on The Academy’s website. Contact | Get in Touch Today — The Academy
Is there a refund policy?
Refunds are available until commencement of the course. Once you have begun the course you are no longer eligible for a refund.
Can I be invoiced for the course?
Payment needs to be made via the online payment tool, to allow you membership of that particular masterclass, which gives you unlimited access. This payment needs to be completed prior to commencement of the course. For larger order quantities, it is possible to request a licence agreement where content can then be published within your organisations fire wall, and branded for your organisation, or a discount code can be offered for bulk purchases, which would need a specific agreement with your organisation.